04 July, 2010

Seduced by a pretty label.

When faced with a line of unknown options, I usually look to the staff reviews for a description of the wine. It can go a long way in helping me understand what the drinking experience is going to be like. But at some wine shops and liquor stores they neglect this simple selling tool. In these cases, I'll admit, the label can do a lot to influence my purchase. While I avoid critter labels, I do find myself drawn to great design and intersting stories.

This is exactly what happend to me and a friend last Friday. It was a beautiful afternoon (although a little hot, but we in Minnesota really shouldn't complain about heat), perfect for whiling away the afternoon on the deck. The perfect wine? A nice Italian prosecco, bubbly, light and refreshing. We had been to lunch and decided to stop by the liquor store for a cold bottle since neither of us had any chilled already.  None of the labels that were available were familiar to us, but this bottle stood out.

It's fairly rare to see the color of blue on a wine label, which made the La Marca Prosecco our choice for the afternoon. And this wine is as delicious as it is pretty. It's dry and crisp, a little less sweet that most proseccos, which in my book is a good thing. I could taste load of ripe apples and a little bit of lemon. It also had amazingly tiny bubbles, smaller that is typical for this style of wine, very impressive, indeed.


1 comment:

  1. Good to know that even a "wine nerd" can also be seduced by an interesting label. :) It's kind of like betting on the horse with the coolest name...